Pizzas

ORIGIN OF INDUSTRIALIZED PIZZAS

The type of pizza in its current form is recent in the history of feeding. It is estimated that the pizza with tomato, pepperoni and cheese topping is only 100 years old, approximately, but the basic idea of pizza, in fact, dates back thousands of years.

There is register of consumption of unleavened bread ( flat bread) back to more than 10.000 years. In ancient Egypt, a kind of Baladi bread was consumed, rudimentary made with wheat of different types of grains. This bread could be sprinkled with seeds or with a more creamy topping, in culinary preparations similar to pizzas (PERRY, 1991).

In 1843, Alexandre Dumas’ work Le Corricolo, describes a type of pizza consumed by the poorest population, in Naples, Italy, due to its low cost and the capacity to provide a good breakfast or even to feed an entire family (LEE, 2018). It was a type of flat dough covered with several ingredients, such as tomato, cheese, bacon, oil, among others (DUMAS, 1843).

In Brazil, at the end of 19th century, Italian immigrants started selling pieces of pizza on the streets. Em 1910, Santa Genoveva canteen was created (PRIMEIRA…, 2012) and Castelões canteen in 1924, both at Brás neighborhood, in the city of São Paulo.

in 1995, with the new technology to let the frozen pizza more crunchy after it is baked, pizza pizza DiGiorno rising crust was launched. DiGiorno is currently considered as the best-selling brand all over the world (KOERNER, 2004).

In Brasil, it is currently estimated that more than 35 mil pizzerias produce more than 1 million pizzas every day. Nevertheless, the frozen pizza market can be considered as quite new and evolving, comparing to the more developed countries, where there is a strong competition with many manufacturers and a high differentiation of products. Created in 1944, it was only in 1964 that the company Sadia entered in the semi-ready and frozen food (NOSSA…, s.d.).